Outpacing change

This allows us to better harness the full capacity of our expertise and industry solutions to meet the increasingly complex challenges faced by our clients

Benedict Burke, Chief Client Officer, Global Client Development

Clive Nicholls, President, UK & Ireland

At AIRMIC, the challenge laid down to risk managers is “to embrace change like never before”. Our industry is undergoing a period of unparalleled transformation and we must recognise and engage it.

No company can afford to stand still in this surge of change. In fact, even staying abreast of the rapid pace of change witnessed in recent years may not be enough and we will see many fall behind in the push to provide more effective, more responsive, more cost-efficient services to clients.

At Crawford® , the pace of our transformation is gathering speed as we have simplified our customer-facing global structure with the launch of our global service lines structure which introduces a more united service approach, and built around the idea of One Crawford. This allows us to better harness the full capacity of our expertise and industry solutions to meet the increasingly complex challenges faced by our clients.

We are also bringing our capabilities closer to the front by working more collaboratively with our corporate clients, carriers and brokers. To that end, we have evolved our Global Markets team to become the Global Client Development team, and they are actively exploring new ways to work better and offer more relevant services. As part of this initiative, we are appointing global relationship leaders to ensure we’re delivering the solutions and meeting the standards expected of us.

Crawford continues to explore and incorporate new technologies. We’re introducing greater automation to help streamline our processes. We’re also expanding the reach of WeGoLook®, our pioneering on-demand inspection service, which is revolutionising our ability to handle high-frequency, low-value claims. You can read in this issue about how WeGoLook will launch soon in the UK.

We’re also seeking more avenues to share our views with the wider market. We continue to produce On the FrontLine and are creating more industry reports in collaboration with our clients. Most recently, we released our Leisure and Hospitality Report exploring the rapidly evolving risk landscape.

Yet, while we began this commentary by stating that we must all transform at speed, there is one area where Crawford will not move. That’s in our commitment to restoring and enhancing lives, businesses and communities. If we can stay true to this mission, then we know the direction we take on this transformational journey will be the right one.

June 2018